Sony Mobile ramping penetration in entry-level to mid-range ...

Sunday, March 31st, 2013 at 3:39 pm ?

Sony Mobile Communications is enhancing its presence in the entry-level to mid-range Android smartphone segment, leveraging the spectacular sales gained from its flagship model, the Xperia Z, according to industry observers.

The Xperia Z has been the top-selling model in Japan for six consecutive weeks since it launched on February 9, and the model is currently in short supply in Europe as well as Taiwan, according to Jonathan Lin, president of Sony Mobile Communications Taiwan.

In addition to the high-end model, the Japan-based vendor has also begun marketing an entry-level to mid-range model, the Xperia E in some markets. The Xperia E, outsourced to Arima Communications, is powered by a Qualcomm MSM 7227A 1GHz processor and comes with a 3.5-inch display and a 3.2-megapixel camera.Read more
Courtesy : www.digitimes.com

Tagged with: industry ? markets ? mobile ? model ? Smartphone ? Sony Mobile ? Taiwan ? Xperia

Filed under: Sony mobile

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